Digital Marketing

Digital Marketing Services Offered:

  • Search Engine Optimization (SEO): Improving website visibility and ranking on search engines to drive organic traffic.
  • Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Advertising: Managing paid campaigns on Google and Bing for targeted traffic and specific business goals.
  • Social Media Marketing (SMM): Strategies for brand promotion and audience engagement across platforms like Facebook, Instagram, Twitter, and LinkedIn.
  • Content Marketing: Creating and distributing valuable content to attract and retain a defined audience and drive profitable actions.
  • Email Marketing: Campaigns to nurture leads, promote products, and maintain customer relationships through targeted email communications.
  • Website Design and Development: Building visually appealing, user-friendly websites optimized for search engines and conversions.
  • Digital Advertising: Planning and managing ad campaigns across channels including display, remarketing, and native advertising.
  • Analytics and Reporting: Monitoring and analyzing marketing performance metrics to inform data-driven decisions.
  • Conversion Rate Optimization (CRO): Enhancing website and landing page efficiency to increase visitor conversions.
  • Social Media Management: Account management, content creation, scheduling, engagement, and monitoring across social platforms.
  • Online Reputation Management (ORM): Monitoring and addressing customer feedback, reviews, and mentions to maintain brand reputation.
  • Influencer Marketing: Collaborating with influencers to promote products or services to their engaged audiences.

We leverage a variety of tools to provide effective services to their clients. These tools help with tasks such as data analysis, campaign management, content creation, social media management, and more. Here are some commonly used tools:

1. Analytics and Data Analysis:

  • Google Analytics
  • Adobe Analytics
  • SEMrush
  • Moz
  • Ahrefs

2. Search Engine Optimization (SEO):

  • SEMrush
  • Moz Pro
  • Ahrefs
  • Screaming Frog SEO Spider
  • Google Search Console

3. Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Advertising:

  • Google Ads
  • Microsoft Advertising (formerly Bing Ads)
  • Facebook Ads Manager
  • LinkedIn Ads
  • Twitter Ads

4. Social Media Management:

  • Hootsuite
  • Buffer
  • Sprout Social
  • Socialbakers
  • Later (formerly Later gramme) for Instagram scheduling

5. Content Creation and Management:

  • Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
  • Canva
  • Grammarly
  • CoSchedule Headline Analyzer
  • BuzzSumo

6. Email Marketing:

  • Mailchimp
  • Constant Contact
  • HubSpot Email Marketing
  • Sendinblue
  • ConvertKit

7. Website Design and Development:

  • WordPress
  • Wix
  • Squarespace
  • Drupal
  • Joomla

8. Marketing Automation:

  • HubSpot
  • Marketo
  • Pardot
  • ActiveCampaign
  • Drip

9. Customer Relationship Management (CRM):

  • Salesforce
  • HubSpot CRM
  • Zoho CRM
  • Microsoft Dynamics 365
  • Freshsales

10. Project Management and Collaboration:

  • Asana
  • Trello
  • Basecamp
  • Monday.com
  • Slack

11. Design and Multimedia:

  • Adobe Stock
  • Shutterstock
  • Unsplash
  • Pixabay
  • Getty Images

12. Video Marketing:

  • YouTube Studio
  • Vimeo
  • Wistia
  • Vidyard
  • Animoto

The choice of tools often depends on factors such as the agency's specific needs, client requirements, budget constraints, and the nature of the campaigns being executed.